If you have a business and still don’t have a professionally designed website, a huge market of your customers is going to your competitors. Like it or not, your customers don’t whip out the ole’ Yellow Pages to look up a business anymore. Today, millions of people search the Internet daily for the products and services they want.
Is Your Website a 24 Hour, 7 Days a Week Sales Representative For Your Business?
When we ask business owners why they set up a website, we commonly get replies like, “it is to answer questions that people have about our business” or “it’s our online business card”.
Your answer instead should be one of the following or something very similar:
- to generate inbound calls
- to increase sales
- to increase foot traffic through the retail stores
- to build a potential customer list“
If you didn’t answer anything like the answers we just mentioned, your website is underperforming and significantly underutilized.
If you want to fine-tune your business’ performance, you have to fire on all cylinders. To optimize your business performance, you need people to take a desired action when they landing on your website. Thoughtful web design and direct-response web copywriting helps you achieve that goal.
What You Need For A Well-Designed Site
You could be the best renovation contractor in Singapore but if your website doesn’t have the right stuff, it will fail from the beginning.
Here is what you need for a good website:
- A user-friendly site design that is appropriate for your industry
- The right message that guides your web visitors on the website
- Top search engine rankings.
Missing any of these ingredients and your website is like a cooked dish that is lacking flavor. All you have in this case is an online brochure.
It doesn’t matter whether you are a plumber, cosmetic surgeon, dentist, auto repair shop, lawyer, or even a real estate agent. These are basic online business principles that you simply cannot break.
You are as good as invisible online if no one can find your website when they do a search for your product or service.
Have An Efficient Design That Gets Results
Let’s face it. We may try to be the jack of all trades but we end up as masters of none. You are an expert in your industry and not an expert on web design, copywriting, and Internet marketing.
We do this every day as a business and are here to help you. We partner up with you to solve your website underperformance issues by creating and maintaining your online presence. By doing so, we free you up to focus on what you do best.
We don’t believe in creating fancy websites because our experience tells us sites like that don’t work. As marketers, we focus on creating a practical web presence that gets the job done. When websites use too many images or are built with flash, they end up slowing down the load time to a point where users lose patience and click elsewhere. When they click away, you just missed an opportunity to communicate with your potential customers.
We take the load off by dealing with all this technical stuff on your behalf. We know how to launch websites that get your phone ringing, more foot-traffic, more sales, and more leads.
Is Your Website Mobile-Friendly?
Increasingly more people are using their mobile devices to access the web on the move. You don’t have to design a separate mobile site for your users. That’s way too much work! Instead, deploy a mobile-friendly web design that lets you reach all the modern platforms people use today – mobile phone, tablet, or a laptop/desktop computer with a single website. A mobile-friendly site refers to the “responsiveness” of the website being able to adjust its viewing layout based on the width and the orientation of a user’s display.
Why Is Responsive Web Design Important?
- The time an average online user spends online has doubled since 2010 because of mobile devices.
- Marketers spent $4.4 billion in 2012 on US mobile advertising. By 2013, the figure increased to $8.5 million. It is projected to reach $31.1 billion in 2017.
In this chart by Comscore, mobile users have overtaken desktop users and the trend is continuing unabated:
Google realizes the importance mobile plays in their business. As a result, they released an update to their search algorithm in early 2015 that gives mobile-friendly websites an edge in the mobile search results. Here’s a mobile-ready tool offered by Google to check your website.
An online mobile strategy is no longer just optional. Having a responsive website is essential for future business success. If your site design is not currently responsive, you are missing out on future customers.
What We Do
Our job is to create, maintain and promote a responsive website that:
- you will be comfortable with
- your best prospects will find in the search results
- differentiates your business from your competitors
- motivates your potential customers to take action
Let us work with you so prospects can find you quickly and get what they want. Contact us now to get started.