Copywriting is the art of crafting persuasive copy for advertising and marketing that inspires, generates excitement and engages the reader throughout. Direct response copywriting is simply “salesmanship in print” form.
The Copy Creation Process
Writing for the web is slightly different than writing a printed sales letter. Attention spans of online users are short and if you don’t catch their attention within the first few seconds, you’ll lose them. While the debate over whether long or short copy still rages, we believe in engaging the users using a combination of media. Whether long or short copy, it really doesn’t matter as long as we get the results we seek. We highly recommend incorporating at least one online video developed with our video creation and marketing services in addition to our copywriting service to capture a larger audience and decrease website bounce rates. Copy written for your website may be long or short depending on your industry and we work closely with you to determine what is most suitable for your situation. This means extensive research that may take several days, sometimes weeks, just to develop your copy.
The entire process starts off with a getting to know your business phase. Once we understand what your goals are and what your industry expects, we will begin our research phase. Upon completing our research phase, we then proceed to produce drafts of your web copy. Once finalized, we will send it to you for your final approval.
At SingaporeSocialMediaMarketing.com, we create custom pieces that are designed to dramatically improve response from your online marketing campaigns.
How We Are Different
We are not your run-off-the-mill web copywriting service. What we provide here is truly custom, developed specifically for your needs. This service is specially for those who want that extra special personalized touch to their web copy that is over and above what we normally offer in our standard custom web design package.
While other custom writing agencies aim to provide the whole gamut of writing services to clients, we prefer to specialize only in direct-response web copywriting. Therefore, we do NOT perform copywriting for the following: editing, annual reports, ghostwriting, articles, books, menus, manuals of any sort, social media postings, scripts, speeches of any kind, proposals, white papers, press releases, brochures and catalogs. This is for the simple reason that we are experts in developing copy that generates a desired result – a direct response. By focusing on what we do best, we are able to deliver better results for our clients.
Since this is a custom writing service that is extremely time-consuming, we cannot guarantee that we will be able to take an order because of existing writing workloads so we seek your understanding on this.
If you want to work with us to develop a truly custom copywriting solution for your website needs, please get in get in touch with us via the discovery page so we can get to know your case better.